Climate change risk perception and intentions to buy consumer packaged goods with chemicals containing recycled CO2

Consumer research concerning green consumer packaged goods has remained scant so far, although significant technological innovations have been developed. This study examined consumers’ intentions to buy innovative cosmetics and detergents containing chemical ingredients made from recycled CO2. An extended by climate change risk perception, TPB model was applied in four European countries. It found that attitudes, subjective norms perceived behavioural control mediate the direct relationship between perception prefer new, detergents. Moderated mediation analysis revealed Germans were be more influenced other people. On contrary, French consumers declared their own means, opportunities, convenience matter strongly formulating buying intentions. Greek Spanish or less equally perceptions of others over purchasing choices.